behavioural science
Behavioural Science the key to Enrollment
Patients don’t enroll in trials because of the science—they enroll because of trust, ease, and relevance. By applying behavioral science, we optimize recruitment, retention, and engagement strategies to ensure trials are designed around real-world human behavior.
Services:
- Patient Motivation Mapping – Identifying the key factors that drive patient participation and ensuring recruitment strategies align with those motivations.
- Cultural & Psychosocial Insights – Incorporating diverse patient perspectives to ensure trials resonate with broad populations.
- Retention-First Trial Design – Structuring trials to minimize burden, increase engagement, and reduce dropout rates.
- Site Behavior Optimization – Training sites to enhance patient interactions, increase engagement, and support better retention rates.
